After weeks of hints and speculation, it’s now (almost) official: AMD has told its supply partners that it will raise graphics cards prices by at least 10% in the new-year due to rising memory prices, as per analyst Dan Nystedt (via UDN). This is reportedly the second time AMD has raised its prices in recent months, though the first was kept internal and just ate into AMD’s margins. This time though, it’s passing it on to the partners, who will in turn pass it on to consumers.
The subject of graphics card pricing has been a contentious one for a number of years now. Prices and power draw have risen generation upon generation, and cryptocurrency-induced shortages have occasionally spiked demand and the cost of a new GPU in turn. 2025 started with something similar, though that seemed to be more down to deliberately constrained supply — or perhaps a shift of Nvidia and AMD’s focus to AI.
That’s only become more apparent throughout the year, and as data centers the world over ate up GPUs, CPUs, memory, storage, and anything else they could get their hands on (including entire power plants), prices for most components have risen in turn. None quite so much as memory, though, which has jumped close to 200% per stick in recent months, and that shortage is now making its way into other industries: most notably, graphics cards.
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PowerColor recently warned that GPU price rises were coming, and AMD seems to have now confirmed it to its suppliers and board partners. In the translated text, UDN’s sources claim it’ll be by at least 10%, suggesting that could be the floor of AMD’s potential price rises. However, Mr Nystedt suggests that 10% is the figure, so we’ll have to wait and see how it shakes out or for an official announcement from AMD, to know for sure.