AMD ditches ‘FidelityFX’ in favor of apparently-meaningless ‘FSR’ branding, Fluid Motion Frames also renamed to FMF

FidelityFX Super Resolution is going away—or at least the name is, because AMD is apparently dropping the full name in favor of simply calling it “FSR.” The chipmaker has also renamed Fluid Motion Frames (FMF) to FSR Frame Generation.

If you’re a PC gamer, you already know what AMD’s FSR is. FidelityFX Super Resolution is ubiquitous in PC games because it’s extremely easy to implement and works on almost literally any graphics card. The most common forms, being the first two versions of FSR, are generally considered the worst upscaling option available in any particular game, but they’re almost always available.

AMD’s page discusses its upcoming FSR ‘Redstone’ technology, which was recently previewed in the troubled Call of Duty: Black Ops 7. The story has gotten buried amid outrage over Activision’s new shooter, which heavily uses AI-generated assets. Still, AMD’s answer to Nvidia’s DLSS Ray Reconstruction, called Ray Regeneration, is now available in Black Ops 7. Preliminary results are… well, they’re interesting, in that they’re neither uniformly better nor clearly worse than Nvidia’s tech. The output is definitely different between the two GPU vendors, though, and that isn’t what you want in a competitive shooter.

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It’s a bit of an odd choice, because FSR is quite literally an acronym that stands for “FidelityFX Super Resolution”. Presumably, AMD is changing the name because the full name is quite long and unwieldy, or because “FSR” now represents more than just super resolution. But if it doesn’t stand for “FidelityFX Super Resolution” anymore, what does it mean? It’s certainly not a pronounceable word in its own right. It’s a very odd choice from AMD.